Circular Handshake is an initiative that brings together leading e-commerce brands committed to circular practices. Soultech, the tech startup behind the project, recognized that their existing branding lacked clarity and impact. They needed a stronger visual identity to attract companies, establish credibility, and create momentum before the official launch.
Problem
The old logo and branding felt outdated and didn’t reflect the initiative’s ambition. Without a strong visual identity, Circular Handshake risked struggling to engage potential partners and sponsors. The challenge was to create a brand that was both modern and flexible while staying true to the initiative’s values.
Outcome
We redesigned the logo and brand assets with a minimalist, bold, and Scandinavian-inspired approach. The new logotype became the foundation for the brand’s strategy, making the initiative instantly recognizable. To encourage engagement, we also designed adaptable badges for new recruits and sponsors, allowing them to share their involvement on LinkedIn and other platforms.
The refreshed branding gave Circular Handshake a stronger presence, leading to increased interest from sponsors and new recruits. With a clearer, more modern identity, the initiative is now in a better position to grow and attract key industry players.