Lurvigt started as a fun side project between two friends—just two people experimenting with tufting rugs. What began as a creative outlet quickly turned into something more serious. As our skills grew, so did our vision. We realized that to stand out, we needed a strong visual identity that reflected the handmade, playful, and high-quality nature of our work.
Problem
While the rugs spoke for themselves, the brand didn’t. Without a clear identity, it was difficult to communicate what made Lurvigt special. We wanted Lurvigt to become a brand that felt as fun and creative as the process but also professional enough to grow. The challenge was creating a design system that worked across digital and physical platforms while staying true to the handmade spirit of the products.
Outcome
Ramkonst designed a branding system that balances playfulness with professionalism. Custom illustrations and mascots became the signature of Lurvigt, tying everything together across social media, packaging, and marketing. The visuals reflect the energy and craftsmanship behind the rugs while giving the brand a unique, fun and recognizable identity.