Charlie Netz Motorsport needed a logo that would help the team and driver stand out both on and off the track. Beyond aesthetics, the goal was to build a strong visual identity that could be used across clothing, vehicles, and promotional materials, reinforcing the brand and attracting future opportunities.
Problem
The challenge was to create a logo that captured the energy of motorsports while remaining versatile for different applications. It needed to:
Convey speed and motion without being overly complex.
Work across multiple formats, from racing suits to car decals.
Strengthen brand recognition in the competitive motorsport industry.
Outcome
We designed a slanted logo to emphasize speed and movement. A black-and-white color scheme with red accents adds strong contrast, reflecting the intensity of the sport. Red lines frame the design, symbolizing the speedway track and reinforcing the motorsport connection.
The new logo gives Charlie Netz Motorsport a bold, recognizable identity. By integrating it into clothing and vehicles, the team increases visibility and strengthens its presence in the motorsport scene.